I have spent 25 years building things, selling things, and helping people who are excited about what they’re building but not sure what to do next. 

That career has included managing influencer programs across multiple countries, building websites that rank in organic search, setting up CRMs where nothing existed before, producing events that performed, and doing the unglamorous operations work that most people skip and then wonder why things aren’t working.

It has also included more than a decade of running my own retail and resale business, Purple Monkey Manor, across Wyoming, Montana, Indiana, Texas, and now Virginia. Every market meant starting over in a new physical location with new buyers, new pricing, new rhythms.

It started as a single booth and grew into a real business with a Shopify storefront, a booming Etsy store, an active Pinterest presence, and an email list of engaged small business owners built over years of honest conversations.

I live in Virginia with my husband and son. I run on strong opinions, pattern recognition, and probably too much coffee.