You know something isn’t working. You just can’t see what it is from where you’re standing.
An outside eye for small business owners who are too close to their own thing.
The Problem
You’re not failing. You’re not even doing badly. But something isn’t clicking, and you’ve been trying to figure out what for longer than you’d like to admit.
You have a plan. You execute. The numbers don’t lie, but they don’t quite explain, either.
You’ve talked it through with people who care about you. They’re supportive. They’re not helpful.
What you actually need is someone who will look at the whole thing, tell you what they see, and not soften it because they’re worried about your feelings.
Most business advice treats problems like they’re isolated. Bad marketing? Fix the marketing. Slow sales? Adjust the offer. But a business isn’t a list of independent parts. What’s showing up in one place is almost always connected to something happening somewhere else.
What I do is look at how everything is working together. I find what’s actually functioning versus what’s being kept alive out of habit or sunk cost. Then I help you figure out what to do about it. No framework to memorize. Just a clear read on what’s there, what’s missing, and what that means for what comes next.
The Clarity Call — $150
Sixty minutes. You bring the thing you’ve been circling. The decision you keep postponing. The number that doesn’t make sense. The offer that should be working but isn’t.
Before we talk, you’ll fill out a short intake form so we’re not spending the first fifteen minutes on background. By the end of the call, you’ll have a written summary with your actual next steps, not a list of things to consider.
This is not a discovery call. It’s the work.
25 years building systems, running operations, and doing the marketing for businesses that had to make money. Strategic thinking has been the through-line across all of it. I founded Purple Monkey Manor, a retail and resale business, and have run it through real growth and intentional wind-down, learning more from both than from anything I’ve studied. I’ve built websites, launched products, managed international influencer programs, and set up software from scratch for clients who needed infrastructure before they needed strategy. I wrote How to Start a Booth because the same questions kept coming up from people I was already helping informally.
I work with a small number of clients. The most useful thing I can offer you is an honest outside perspective, and that’s what you’ll get
If you’ve been sitting on a decision because you can’t quite get it to make sense, that’s what the call is for.